The client needed to promote his talk series for 2017. He wanted posters that were cohesive yet represented each talk. He was not sure if he wanted a new logo and felt indifferent to his current logo.
We chose to redesign the CLASP logo to make it more straightforward and represent the purpose of the series better. We chose to make a logo that would look good in one color so that it could be used in many ways. We created a poster series that all had the same layout but each had its own icon and corresponding color to distinguish them as individual events.