Unleash Your Creativity
For the Improvement Day campaign, the client needed to entice students and faculty to come to an event on a day that they would usually have off. They needed to convey that this wasn’t going to be a boring talk but a fun interactive workshop.
We came up with the phrase “Unleash Your Creativity” to brand the event. We also decided to offer free t-shirts at the event featuring the tagline to convince more people to attend. We used a 60s-retro aesthetic to portray that this event was laid-back and fun.