Island City Brewing Co.
For the Island City Brewery campaign, the client needed can designs for three flagship beers. The client wanted designs with clean typography, that clearly displayed the logo but also told the story behind each beer. He was open to other marketing ideas but didn’t have anything in mind.
We felt that the brewery would benefit from having a tagline. Having talked to people in the community we discovered that the brewery was hard for people to find. We took this opportunity to flip the negative into a positive by coming up with the tagline “Find the Island”. We used map imagery throughout all our designs because it was a theme found throughout the brewery itself. Each can design features the important information on the front in easy-to-read type with the map branding on the bottom and an illustration inspired by the beer on the top.