Warriors Innovate Challenge
The Warriors Innovate Challenge was looking to create a lot of buzz about their competition. They wanted to convince students to participate in the competition and have the campus and community excited about the events.
We came up with the taglines “Ideas of Change” and “Are you the next...?” to show students that this competition could help them make change like their role models. We chose role models from a variety of fields to pull students from all majors. We were also sure to include people of different genders, races, and sexual orientations so that we could appeal all types of students. These banners were then hung one of the most frequented buildings on campus.